Integrating traveller services: the ride points system

Abstract

The Ride Points System (RPS) aims to leverage technological advancements (cellular, locationing, computer processing, etc.) and the popularity of customer loyalty programs to develop a successful ride sharing system that would positively affect traffic congestion and greenhouse gas emissions. The primary objectives of this project were to: (i) develop a concept design for an efficient system based on the latest technologies; (ii) investigate the marketability and commercial opportunities of a loyalty points-based ride matching system; and (ii) evaluate the business case for the system.